Amarachi Nwosu is a Nigerian-American photographer, visual artist, filmmaker, writer and speaker currently based in New York City, who is extremely passionate about her work.
Amarachi is born to Nigerian parents of Igbo, Itsekiri and Ghanaian heritage, she grew up in Washington DC and lived some of her early years in Port Harcourt, Nigeria and New York City.
Amarachi went to school at Temple University in Philadelphia but moved to Tokyo during her junior year after winning six scholarships to be able to study a year abroad as an international student where she pursued a degree in International Communications.
She went back to school in the States to finish her degree and returned to Tokyo to learn Japanese and work as a full-time creative where she was part of the launch of Highsnobiety in Japan and with clients like Beats and Sony Music Japan
She is the founder of Melanin Unscripted, a creative platform and agency aimed to dismantle stereotypes and blur the cultural lines by exposing complex identities and cultures around the world.
It specializes in brand strategy and consultation, publicity and creative communications, niche and cross-cultural marketing.
It shapes the narrative for publications to create content, connect brands with strong influencers, and open doors for brands to connect with consumers directly through multimedia storytelling and curated community initiatives.
Beyond working with artists, labels, and companies to create content, they also produce events and workshops in countries around the globe to encourage cultural exchange, creative skill-building, and professional information distribution.
Amarachi has worked with a number of brands and companies in cities like Lagos, Tokyo, New York and London.
Her debut documentary “Black in Tokyo premiered at the International Center of Photography at the ICP Museum, New York City in 2017 and she has also screened the film in Tokyo, Japan at Ultra Super New Gallery in Harajuku.
She shot a fashion story, ‘Sankofa’ at the Cape Coast Castle in Ghana for Vogue.
Activist, malala yousafzai who is the youngest Nobel Laureate winner commissioned her to document her visit to Tokyo in 2019.
She also directed short films on the power of women in sports for companies like Nike in Nigeria and has been heavily involved in pushing the Afrobeats and afrofusion sound globally as a visual artist, music journalist, creative director and brand manager.
She has worked with artists like Davido, mr eazi, Yxng Bane, Odunsi The Engine, Santi, Kwesi Arthur and Tobi Lou.
In 2018, she creatively directed the launch of Budweiser in Nigeria through their Budx platform by curating the homecoming exhibition for legendary Nigerian-American Hip Hop documentarian Chi Modu within her Melanin Unscripted platform as a way to bridge the golden era of Hip Hop in America and the current space of Hip Hop in Nigeria. The event was a two-day exhibition, workshop, panel, concert and party.
Amarachi was recently listed under Forbes 30 under 30 list for class of 2021